Digital marketing is any form of marketing products or services that involves electronic devices.
Digital marketing is marketing and advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.‘Achieving marketing objectives through applying digital technologies and media.’
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. Content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue.
Search Engine Optimization (SEO)
SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet.
Some optimization techniques researching relevant keywords and including them into your website copy, optimizing your website titles, description, and loading speed, building relevant backlinks.
Search Engine Marketing (SEM)
Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results.
By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of an audience that is actively searching for services and brands like yours.
Social Media Marketing (SMM)
social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. Eg: Facebook, Twitter, Instagram….
Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content.
Pay-Per-Click Advertising (PPC)
Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display advertising (cost-per-click based), and affiliate advertising.
Affiliate marketing is a type of digital marketing where a person partners up with other businesses to receive a commission for the traffic s/he generates for this business. Imagine this: you put a link to an external website on your blog or website. Every time a user proceeds to this external website and makes a purchase, you receive a commission. This marketing strategy might work especially well for bloggers since they can write different types of articles on the given topic and naturally include affiliate links.
Email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand.
Instant Messaging Marketing
People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam.
Just like with any other type of digital marketing, to create a successful radio advertising strategy, you have to know your target audience. In addition to that, create a great script, hire professional voice talent for the job, and get your timing right. Radio advertising is also relatively cheap, as you don’t need to produce fancy visuals: you solely rely on your customers’ imagination.
Television advertising is expensive, and coming up with a great and engaging ad might be a daunting task, too. TV ads work great for FMCG products, clothing brands, cars, medicine, and food.